TikTok is one of the highest paying media platforms that pays creators certain percentage of revenue for their creativity but the ability to monetize the uploaded media content is not the same everywhere.
The availabiity of key TikTok monetization programs and the kinds of earnings you can expect depend on the country or location where your TikTok account is domiciled or registered, your audience, niche and, or the kind of content you upload.
This guide seeks to give you an overview of the list of countries that are eligible for each TikTok monetization program, how the programs work across regions, the monetization programs that are available in each region, and more importantly; what you can do to maximize earnings no matter where you publish.
What is Monetization on TikTok?
TikTok monetization refers to the ability to turn your creativity into revenue through TikTok's official monetization programs and features. The monetization features available to each TikTok user varies by regions and eligibility is based on certain prerequisites.
Once a user meets the eligibility criteria for a monetization feature, such user can enrol in and turn on monetization for that program hence begin earning revenue through the program.
What Are the Popular TikTok Monetization Programs?
Popular TikTok Monetization Programs include:
- Creator Rewards Program (Formerly, Creator Fund then, Creativity Program)
- Subscription
- LIVE Rewards
- Gaming Incentives Program
- Video Gifts
- Work with Artists
- Brand Partnerships
Having listed the most popular TikTok monetization programs, we can now discuss each one of them, one after the other.
Major TikTok Monetization Programs, Regional Availability and Payout Method
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Creator Rewards Program
The Creator Rewards Program is TikTok's flagship program. It is designed to pay eligible creators based on engagement, video views, and authenticity. TikTok's Creator Rewards Program (formerly Creativity Program) is introduced to replace the original Creator Fund.
Being the TikTok's monetization flagship program, Creator Rewards provides better monetization and often yields more revenue, usually between $0.40 to $1.00 per 1,000 views (RPM).
Although supported regions may expand over time, not all markets can currently access Creator Rewards Program. Of course, if you’re aiming for TikTok monetization through the Creator Rewards, it is important to meet country-specific eligibility criteria and maintain compliance with the platform’s content guidelines.
Requirements for Creator Rewards Program
- Must be a personal account.
- The TikTok account Creator must be 18years in age or older.
- Must maintain a minimum of 10,000 followers.
- Must have a minimum of 100,000 videos views in previous 30 days.
- The account must be in good standing and in compliance with the platform’s content guidelines.
Eligibility for Creator Rewards Program
To be eligible for Creator Rewards, the TikTok account/profile must;
- Be registered in one of the countries where the Rewards Program is currently available.
- Must meet all the requirements for the Creator Rewards Program.
The Creator Rewards Program Availability
The Creator Rewards Program is currently available to the residents of these countries:
- U.S.
- U.K.
- Germany
- Japan
- South Korea
- France
- Brazil
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Subscription
TikTok Subscriptions is the platform's monetization program that allows followers to pay a monthly fee in exchange for exclusive creator content which include subscribers-only LIVEs, badges, and private chats.
This monetization program helps creators generate recurring revenue that ranges between $2.99 and $9.99 per month per subscribed user. But some accounts are allowed to accept up to $99.99 per subscribed user per month.
Requirements for TikTok Subscription Program
- Must be a personal account.
- The TikTok account Creator must be 18years in age or older.
- Must maintain a minimum of 10,000 followers.
- Must have a minimum of 100,000 videos views in previous calendar month.
- The account must be in good standing and in compliance with the platform’s content guidelines.
Eligibility for Subscription Program
To be eligible for the Subscription monetization program, the TikTok account/profile must;
- Be registered in one of the countries where TikTok Subscription Program is currently available.
- Must meet all the requirements for the Subscription Program as outlined above.
The Subscription Program Availability
The Subscription Program is currently available to the residents of these countries:
- All the first world countries including USA, U.K, Canada, Germany, Japan, South Korea, France amongst others.
- All the second world countries where TikTok is allowed to operate.
- All the third world countries where TikTok is allowed to operate.
Subscription Benefits to Subscribers
Depending on the creator's choice, subscribed members can gain access to and enjoy;
- Private interactive live sessions.
- Subscriber-only badges.
- Exclusive content such as for subscribers-only special videos, and "notes" (text/photo posts).
- Custom emotes for use in chats.
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LIVE Rewards
LIVE Rewards is TikTok's monetization feature that when enabled, allows creators to receive virtual gifts from viewers of TikTok LIVE videos. These viewer-sent virtual gifts can then be converted into Diamonds which are further converted into cash rewards, and incentive bonuses through Scaled LIVE Rewards missions.
Every eliginle Creators can earn up to forty percent (40%) in extra rewards via daily "Per-LIVE" missions and an additional thirteen percent (13%) through weekly missions.
Overall, the total earnings realizeable depend on the duration, engagement and audience growth metrics.
Requirements for TikTok LIVE Rewards Program
Before a TikTok account can be considered to be eligible to receive virtual gifts in TikTok LIVE, the account must;
- Be a personal account.
- The TikTok account Creator must be 18years in age or older.
- Must have engaged in and uploaded a LIVE video in the last 30 days.
- Must maintain a minimum of 10,000 followers.
- The account must be in good standing and in compliance with the platform’s content guidelines.
Primary Eligibility to Activate and Receive Virtual Gifts in TikTok LIVE
To be eligible to activate and receive virtual gifts in TikTok LIVE, the TikTok account/profile must;
- Be registered in one of the countries or locations where TikTok LIVE monetization feature is currently available.
- Must meet all the requirements for the Subscription Program as outlined above.
The TikTok LIVE Monetization Feature Availability
TikTok's LIVE monetization feature is currently available to the residents of these countries:
- All the first world countries including USA, U.K, Canada, Germany, Japan, South Korea, France amongst others.
- All the second world countries where TikTok is allowed to operate.
- All the third world countries where TikTok is allowed to operate.
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Gaming Incentives Program
TikTok's Gaming Incentive Program is one of the platform's monetization feature that allows TikTok content creators to get paid by uploading gaming content. These gaming contents must be gameplay videos for select games that offer a share of reward pool based qualified views.
Any eligible creator can find and join Gaming Incentive Program for any games that are currently listed in the Gaming Incentive Program module of TikTok Studio. Every Gaming Incentive Program tasks listed there also list publisher instructions that must be adhered to in order for a creator to earn rewards for eligible video posts.
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Video Gifts
Video Gifts is one of the major TikTok monetization feature that allows viewers to show appreciation to TikTok creators for uploading a content that the viewer has determined to be interesting and deserved of gifts. The viewers send virtual gifts, which the creators can convert to "Diamonds" and withdraw as cash.
Requirements for TikTok Video Gifts
Before a TikTok account can be considered to be eligible to receive Video Gifts, the account must;
- Be a personal account.
- The TikTok account Creator must be 18years in age or older.
- Must maintain a minimum of 10,000 followers.
- Must have uploaded a public video in the last 30 days.
- The account must be in good standing and in compliance with the platform’s content guidelines.
Primary Eligibility to Activate and Receive TikTok Video Gifts
To be eligible to activate and receive TikTok Video Gifts, the TikTok account/profile must;
- Be registered in one of the countries where TikTok Video Gifts feature is currently available.
- Must meet all the requirements for the Video Gifts Program as outlined above.
TikTok's Video Gifts Feature Availability
TikTok's Video Gifts feature is currently available to the residents of these countries:
- All the first world countries including USA, U.K, Canada, Germany, Japan, South Korea, France amongst others.
- All the second world countries where TikTok is allowed to operate.
- All the third world countries where TikTok is allowed to operate.
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Work with Artists
The TikTok's "Work with Artists" program is one of the platform's monetization feature that allows creators to get paid for using specific songs in videos longer than one minute.
Work with Artists is accessible in the TikTok Studio and from there, eligible creators can find and connect with musicians for promotion which offers rewards for high engagement, particularly in regions like the UK, US, Brazil and Nigeria.
Requirements for TikTok's "Work with Artists" Program
Before a TikTok account can be considered to enrol for "Work with Artists", the account must;
- Be a personal account.
- The TikTok account Creator must be 18years in age or older.
- The account must be in good standing and in compliance with the platform’s content guidelines.
Eligibility for Work with Artists Program
To be eligible for the Work with Artists monetization program, the TikTok account/profile must;
- Be registered in one of the countries where TikTok Work with Artists Program is currently available.
- Must meet all the requirements for the Work with Artists Program as outlined above.
The Work with Artists Program Availability
The Work with Artists Program is currently available to the residents of these countries:
- All the first world countries including USA, U.K, Canada, Germany, Japan, South Korea, France amongst others.
- All the second world countries where TikTok is allowed to operate.
- All the third world countries where TikTok is allowed to operate.
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Brand Partnerships in Creator Marketplace
Through the Creator Marketplace or its derivatives in some regions, brands can connect with various Creators for sponsored content, campaigns, and long-term partnerships. And over the years, Creator Marketplace has made brand collaborations a cornerstone of TikTok monetization.
Similar to other TikTok monetization programs, access to the Creator Marketplace is subject to certain prerequisites and audience size, engagement, and niche relevance are a major in the criteria for eligibility for the TikTok's Creator Marketplace brand partnerships program.
Meanwhile, in the regions where the Creator Marketplace is available, Creators that have a professional profile and curated media kit ready have a better chance in the program whenever such Creators apply to join the Marketplace.
Major Countries and Markets Eligible for TikTok Monetization Programs
Although the discussion around the list of countries where various TikTok monetization programs are available is fluid and grows as the company expands its services. The list below features popular countries where up to 5 or more major TikTok monetization programs are currently available.
- United States
- United Kingdom
- France
- Germany
- Brazil
- Canada
- Nigeria
- Spain
- Malaysia
- Italy
- Vietnam
- South Africa
- Indonesia
- Australia
- Mexico
- India
- Philippines
Conclusion
Although TikTok maintains stringent rules that ensure adequate enforcement of their monetization policies, it is not entirely impossible to monetize and activate any of the TikTok monetization features for your TikTok profile regardless of your location or region. If you need a hand at making that possible, you might want to take a look at this page.
